Health Wins:
Concierge Health Care for College Students
The Problem
To design a new visual brand design system for Health Wins and apply it across multiple online and print channels.
The Solution
Health Wins is an active concierge health care company that tailors to college student’s busy lives and goals.
My Contribution
As the sole creator, I wore various hats in the development of the product by leading the visual design, UI, research. I closely worked with a mentor to make sure the design process stays on track.
Collaborators
1x Designer (Abed Darwazeh)
1x Instructor (Roderick Lemaire)
Why Health Wins Matters
In a world where healthcare often overlooks the unique pressures and lifestyles of young adults, Health Wins emerges as a beacon of change.
Recognizing the critical need for engaging, accessible healthcare tailored to college students, this project aims to fill a glaring gap, ensuring healthcare is not just available but also inviting and inspiring to the younger generation
Our research uncovered a stark reality…
85% of college students feel most healthcare companies are unwelcoming.*
*Based on 40 participants
What if we develop a healthcare concierge specifically designed for college students, promoting active lifestyles, healthy choices, and convenient care?
But the first step is to understand the landscape.
2x2 Competitive Analysis
There is an untapped potential for proactive & accessible healthcare.
Health Wins bridges this gap.
Health Wins aims to be accessible to all and be proactive to attract a younger audience.
Visual Competitive Analysis
These organizations favor cooler, subdued color schemes and traditional staged images.
These companies predominantly utilize cooler and more subdued color palettes, alongside staged photographs that often fail to captivate or engage the audience effectively.
Based on the research, we identified a significant opportunity to bridge the gap in the healthcare market.
We aim to establish a healthcare concierge that champions active lifestyles, empowers students to make healthy choices, and provides convenient access to care for college students.
This approach seeks to create a distinctive brand identity that resonates with students, encouraging a holistic approach to wellness and healthcare management.
Mood Board
This mood board features…
vibrant colors and authentic imagery to invite a younger demographic and stand out from competitors.
Logo Design
Style Tiles
The style tiles showcases a…
vibrant & youthful brand identity.
Designed to resonate with the energy and diversity of college students.
The Product:
Deliverable 01
The Poster
Designed to show the customer comes first, & the yellow to grab attention.
The dynamic yellow backdrop captures attention, inviting students to a world where health is paramount and vibrant living is the norm. A call to action, not just to observe, but to engage and thrive in their wellness journey.
Deliverable 02
The Website
Where minimalism meets warmth.
This design balances a clean, user-centric layout with engaging bursts of our signature yellow, creating an inviting and navigable experience. It's not just visually appealing; it’s strategically crafted to make healthcare feel approachable and effortless.
Deliverable 03
The App
A fusion of simplicity and functionality, designed with college students in mind.
Featuring subtle yellow accents for a vibrant, yet discreet interface. Our logo cleverly transforms into icons in the appointment page, showing our attention to detail.
Reflections
Embrace Iterative Evolution
User Centric as a Guide
Learnings Are Milestones
The creation of 'Health Wins' underscored the importance of iterative design. With each cycle of feedback and refinement, the project edged closer to a solution that was both aesthetically pleasing and functionally seamless for its intended audience.
This project served as a reminder that design is a conversation with the end user. By placing college students at the heart of every decision, 'Health Wins' became more than a brand; it became a testament to understanding and addressing the unique health care needs of young adults.
Each pivot was not a step back but a leap towards a better understanding. The project demonstrated that real growth lies in the ability to question, to challenge, and to change direction when necessary, guided by research and feedback.