Health Wins: Concierge healthcare for college students

The Challenge

To design a new visual brand system for Health Wins and apply it across multiple online and print channels.

The Solution

Health Wins is an active concierge healthcare company that caters to college students' busy lives and goals.

My Contribution

As the sole creator, I wore various hats in the development of the product by leading the visual design, UI and research. I worked closely with a mentor to make sure the design process stayed on track.

Collaborators

1x Designer (Abed Darwazeh)

1x Instructor (Roderick Lemaire)

Why Health Wins Matters

In a world where healthcare often overlooks the unique pressures and lifestyles of young adults, Health Wins emerges as a beacon of change.

Recognizing the critical need for engaging, accessible healthcare tailored to college students, this project aims to fill a glaring gap, ensuring healthcare is not just available but also inviting and inspiring to the younger generation.

Our research uncovered a stark reality…

85% of college students feel most healthcare companies are unwelcoming.*

*Based on 40 participants

What if we develop a healthcare concierge specifically designed for college students, promoting active lifestyles, healthy choices, and convenient care?

But the first step is to understand the landscape.

2x2 Competitive Analysis

There is an untapped potential for proactive and accessible healthcare. Health Wins bridges this gap.

Health Wins aims to be accessible to all and be proactive to attract a younger audience.

Visual Competitive Analysis

These organizations favor cooler, subdued color schemes and traditional staged images.

These companies predominantly utilize cooler and more subdued color palettes, alongside staged photographs that often fail to captivate or engage the audience effectively.

Based on the research, I identified a significant opportunity to bridge the gap in the healthcare market.

We aim to establish a healthcare concierge that champions active lifestyles, empowers students to make healthy choices, and provides convenient access to care for college students.

This approach seeks to create a distinctive brand identity that resonates with students, encouraging a holistic approach to wellness and healthcare management.

Mood Board

This mood board features…

vibrant colors and authentic imagery to invite a younger demographic and stand out from competitors.

Logo Design

Style Tiles

The style tiles showcase a…

vibrant and youthful brand identity.

Designed to resonate with the energy and diversity of college students.

The Product:

Deliverable 01

The Poster

Designed to show that the customer comes first, with yellow to grab attention.

The dynamic yellow backdrop captures attention, inviting students to a world where health is paramount and vibrant living is the norm. A call to action, not just to observe, but to engage and thrive in their wellness journey.

Deliverable 02

The Website

Where minimalism meets warmth.

This design balances a clean, user-centric layout with engaging bursts of our signature yellow, creating an inviting and navigable experience. It's not just visually appealing; it's strategically crafted to make healthcare feel approachable and effortless.

Deliverable 03

The App

A fusion of simplicity and functionality, designed with college students in mind.

Featuring subtle yellow accents for a vibrant, yet discreet interface. Our logo cleverly transforms into icons on the appointment page, showing our attention to detail.

Reflections

Embrace Iterative Evolution

The creation of 'Health Wins' underscored the importance of iterative design. With each cycle of feedback and refinement, the project edged closer to a solution that was both aesthetically pleasing and functionally seamless for its intended audience.

User-Centered Design as a Guide

This project served as a reminder that design is a conversation with the end user. By placing college students at the heart of every decision, 'Health Wins' became more than a brand; it became a testament to understanding and addressing the unique healthcare needs of young adults.

Learnings Are Milestones

Each pivot was not a step back but a leap towards a better understanding. The project demonstrated that real growth lies in the ability to question, to challenge, and to change direction when necessary, guided by research and feedback.