Creatify Labs: a brand from the night sky

The name Aurora set the direction. Creatify's own brand already lives in gradients, so the goal was to take the aurora borealis and our current branding and morph them into something new: a sub-brand that clearly belongs to Creatify, but has a world of its own.

I had about a week to do all of it.

I started with the logo. At the time the brand was going to be called Aurora by Creatify, so I wanted the mark to read as an A. I drew it as a shooting star tracing an upward arc that resolves into that A.

One shape carries three ideas: A for Aurora, the star for the night sky, and the upward trajectory for momentum. When the sub-brand was renamed Creatify Labs, the mark still worked, so it stayed.

I designed the logo animation too. The star spins in and draws the A, then the wordmark slides out from behind it through a soft blur.

I added the sound design as well: a swoosh as the star moves and a shimmer as it lands. Turn your sound on for the one below.

I designed a series of aurora backgrounds so the brand could stretch across everything, from decks to videos to thumbnails, while always feeling like the same sky.

The kit covers a wide logo with the name beside the star for headers and banners, a stacked version for squares and end cards, and an app icon built to survive shrinking, so the star still reads at small sizes on any screen or browser tab.